How Has The Pandemic Changed The Way We Consume Online Content?
The COVID 19 has drastically changed the way we consume content TODAY.
With people forced to stay at home to stop the spread of the pandemic, almost:
- 87% of the students are out of school
- 90% of the organization mandates and encourages remote working.
What does this mean to Content Marketers?
It means people spend most of their time in their homes surfing the internet. They are constantly checking the news to get the latest updates on what is happening outside.
People are trying to figure out how to increase their productivity without someone looking over their shoulder. At the same time, parents are searching for homeschooling advice.
In addition, people are streaming movies on online platforms like ipiratebay instead of going to the theater and shopping for everything online.
Yes, People are now constantly ONLINE!
In fact, searches in searches have doubled since the onset of the pandemic. This certainly shows that the pandemic has CHANGED THE WAY WE CONSUME CONTENT!
This blog will take you through the data we have collected on the content consumption trends during the pandemic and what will stay!
Types Of Content We Consume Today!
With the people going online from different devices, people were able to consume content in different forms.
- Multi-Input Content.
- Focused Content.
- Information Snacking.
- Time Shifted Content.
- Content Binging.
1. Multi-Input Content
Multi-input content has become quite popular during the pandemic, especially for employees and students. In this type of content consumption, the user uses two devices. Often allow multitasking.
Although it enhances your multitasking capabilities, it reduces your focus and comprehensive abilities.
Dual content consumption isn’t new; it is just that the pandemic has given new meaning to it. Multi-input content consumption allows users to engage with the same or different content using different devices.
For instance, a user reacts to social media posts while streaming online.
2. Focused Content
Focused content consumption is the one we are more used to. In this form of content consumption, all our concentration is focused on one content from one device at a time.
You can relate to this type of content consumption activity while reading a book on Kindle or watching your favorite movies or TV shows on an online streaming platform.
3. Information Snacking
Information snacking content became popular in the pandemic because of the specific feature.
While people were spending most of their time online, everything was moving fast for them digitally.
– Even a wait of a couple of minutes felt like hours.
This is where information snacking content fills the gap.
It allows the user to snack on different types of information while waiting for their main content to get ready for consumption.
4. Time Shifted Content
Time-shifted content is for the users who want to consume a particular content in the future.
While this content consumption behavior started with DVRs and other recording devices, it grew popular when people downloaded their favorite shows to enjoy them at night.
The key to the success of the time-shifted content is that content consumption has increased exponentially, and people have reached their limitations to consume different content simultaneously.
To ensure they consume everything, some contents are simply reserved for their leisure time.
5. Content Binging
Content binging is the result of practicing watching multiple content in a single session. This usually happens when the user has free time and has no planned content for consumption.
In such a situation, users simply surf the internet and consume the content given to them without any discretion.
Regardless of what type of content we are consuming, the fact is that every generation relies on their devices to consume different types of content.
Seeing how people have gotten accustomed to the new form of content consumption, it is now impossible for people to turn back.
With that, we conclude our blog. We hope that you liked the content of this article. The blog has no value if you do not share your view. So, do not hold back and comment on what you think about online content consumption.